Web Design, Video Production
From the outset of this project, we knew that video would be the centerpiece of the new website design. As an architecture firm, visual imagery is one of the strongest tools CLB can use to communicate their aesthetic. The primary objective for the video was to capture the aesthetic of CLB’s architecture in the context of their natural landscapes in order to communicate the firm’s core philosophy – inspired by place. We also integrated short sequences of their office space and collaborative process to help prospective clients gain insight to the experience of working with the firm.
Paralleling CLB’s minimal, functional, elegant aesthetic, we implemented an extremely constrained design showcasing elegant typography and a canvas that allowed the work to come forward and speak for itself.