Borrowing its name from the musical convention, meaning many separate pieces that come together, Converse Sonata is just that. The brand began as an idea for a lifestyle company that is both youthful and classic, echoed in the virtues of the surf and the sand.
TMBR nailed down this branding in our most robust campaign yet, establishing a name and logo for the brand and executing apparel, product and web design. TMBR’s branding work transformed Converse Sonata from a mere idea to its full form. The design community confirmed the brand’s success, voting Converse Sonata print design to the front page of Dribbble, three weeks in a row.
Through the use of muted colors, grunge texture and a handmade aesthetic influence by retro designs of the 50s and 60s, TMBR successfully rolled out a visual identity that portrayed youth culture while echoing a timelessness that maintains its relevance across generations. The result is a brand with a retro, classic surf feel that makes Converse Sonata unmistakably cool.