Fuji selected TMBR as a creative partner to review their brand value propositions and develop creative campaigns for their 2016 road and mountain bike lineups. After working closely with Fuji to refine the messaging strategy and update key brand strategies, TMBR developed and executed a creative campaign to reflect the new brand position and values. Through a series of brainstorming and review sessions, TMBR worked with Fuji to craft distilled and long copy messaging, taglines and hashtags for each of their 2016 elite bikes.
As a part of the campaign execution, TMBR produced two large scale photo and video shoots in a variety of challenging locations as well as in the studio to capture the core campaign imagery assets. This required ongoing and extensive coordination between the client and TMBR’s strategy, creative and production teams over the course of the 5-month project. TMBR executed the major print and digital deliverables connected with the media buy, including the final video cuts, advertisements, microsite and media assets, and then handed off the appropriate files to Fuji’s in-house production team to continue building from and to begin rolling into their larger brand.