Oregon Natural Desert Association
Web Design & Development
The Oregon Natural Desert Association (ONDA) positions themselves as champion for public land conservation and restoration. Operating across various regions and making a difference through many different mediums, ONDA was seeking a site that would celebrate Oregon high desert public lands through accessible information and stunning photography and inspire site visitors to become involved through participation, donation and advocacy.
Our primary design goal was to ensure all of the content on the site worked together to evoke a personal love of place for the Oregon Desert and convert that emotional feeling into concrete action. Throughout the site the bold imagery and strong text statements help tell the story, while the seamless integration of options for involvement pull the user into action.
This website design was about more than just information sharing - it was about storytelling. From the imagery, to the media-rich content to the thoughtful integration of different types of content throughout each page of the site, each element works together to paint a picture and inspire action.