Skirt Sports
Client
Skirt Sports
Services
Branding, Web Design
Agency
TMBR
Credits
Gary Huck
Skirt Sports
Skirt Sports is a leading provider of women’s performance apparel. Founded by a professional triathlete who felt uninspired by her own masculine running apparel, the company was established with a goal of empowering female athletes to feel both strong and beautiful while running. Skirt Sports quickly rose to popularity with the introduction of their trademark running skirt, a product that fulfilled a need unmet by a male-focused industry, and now offers a full collection of women’s running apparel.
Marketing Challenge
Although experiencing growing popularity among female runners, Skirt Sports wanted to expand upon its position as the leader in running skirts by building a movement of strong, real-world women connected through the transformative power of running.
Primary Brand Color
Secondary Brand Color
Secondary Page Titles
Secondary Body Text
Utility & Footer Text
Text Overlays
The Redesign
A Long Way From the Starting Line.
The brand we established for Skirt Sports transformed their generic, commercial marketing into visually strong, modern, energetic and lifestyle-focused messaging that fully captured the essence of Skirt Sports and effectively communicated their brand voice.
Agency
Our expertise and team
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Contact
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