Branding, Web Design
Skirt Sports is a leading provider of women’s performance apparel. Founded by a professional triathlete who felt uninspired by her own masculine running apparel, the company was established with a goal of empowering female athletes to feel both strong and beautiful while running. Skirt Sports quickly rose to popularity with the introduction of their trademark running skirt, a product that fulfilled a need unmet by a male-focused industry, and now offers a full collection of women’s running apparel.
Although experiencing growing popularity among female runners, Skirt Sports wanted to expand upon its position as the leader in running skirts by building a movement of strong, real-world women connected through the transformative power of running.
Primary Brand Color
Secondary Brand Color
Secondary Page Titles
Secondary Body Text
Utility & Footer Text
The brand we established for Skirt Sports transformed their generic, commercial marketing into visually strong, modern, energetic and lifestyle-focused messaging that fully captured the essence of Skirt Sports and effectively communicated their brand voice.
Graphic Designer & Sr. Interactive Designer