Skirt Sports

Skirt Sports

Branding, Web Design


Gary Huck

Skirt Sports

Skirt Sports is a leading provider of women’s performance apparel. Founded by a professional triathlete who felt uninspired by her own masculine running apparel, the company was established with a goal of empowering female athletes to feel both strong and beautiful while running. Skirt Sports quickly rose to popularity with the introduction of their trademark running skirt, a product that fulfilled a need unmet by a male-focused industry, and now offers a full collection of women’s running apparel.

Visit Site

Marketing Challenge

Although experiencing growing popularity among female runners, Skirt Sports wanted to expand upon its position as the leader in running skirts by building a movement of strong, real-world women connected through the transformative power of running.

Primary Brand Color

Secondary Brand Color

Secondary Page Titles

Secondary Body Text

Utility & Footer Text

Text Overlays

The Redesign

A Long Way From the Starting Line.

The brand we established for Skirt Sports transformed their generic, commercial marketing into visually strong, modern, energetic and lifestyle-focused messaging that fully captured the essence of Skirt Sports and effectively communicated their brand voice.

More Work

Continue Exploring TMBR Projects.

Back To All Work

  • *If you have one
  • Do you have any specific goals or objectives lined out?
  • This field is for validation purposes and should be left unchanged.

Questions ? - 307.200.0087