Experience the power of music.
Grand Teton Music Festival
Set against the towering backdrop of the Tetons, the Grand Teton Music Festival is a world-class cultural experience rooted in place, people, and performance.
Visit the SiteBlending a user-centered strategy with moments of inspiration and wonder.
At the heart of the redesign was a deep commitment to storytelling. We put the musicians and their craft first—through compelling imagery and video that capture the movement and emotion of performance. Throughout the site, we also highlighted GTMF’s broader impact—its connection to the local community, its support for musical education across generations, and the sense of belonging and camaraderie that musicians form with each other and with audiences year after year.
Using best-in-class practices for event display, ticketing, and checkout, we streamlined the experience to help users get inspired and take action quickly. We also prioritized an optimized donation pathway, recognizing support as a vital form of conversion for GTMF’s nonprofit mission.
The result is a refined digital presence that invites users not only to experience the Festival, but to feel what makes GTMF—and the place it calls home—so unforgettable.
Together with GTMF, we created a brand and digital presence that reflects the unique harmony of place, artistry, and community.
A vibrant, energetic approach.
The brand relies on tones drawn from the natural surroundings of the Festival—from sky and stream blues to mountain greens—complementing the Tetons landscape and reflecting the intimate, classical music experience. Clean, modern typography contrasts against powerful visuals, giving a dynamic and immediate feel.
By combining sweeping Tetons landscapes with Festival scenes—we immediately ground the brand in both place and purpose.
Celebrating connections.
Over the course of our relationship with GTMF, we’ve always been drawn to the importance of visualizing the connections between the audience and the performers, as well as the shared experiences of the audience and the relationships among performers. Integrating subtle, energetic line work along with our updated color palette and approach to typography, we brought a fresh, holistic view to the GTMF brand.
