Love your wild.
Nature Reserve of Orange County
Partnering with our friends at FUNSTRS, we created an engaging, interactive digital platform that unifies Orange County’s expansive and diverse parks and landowners under a single, cohesive identity.
Visit the SiteEffortless discovery.
The new website needed to serve as both a discovery tool and a storytelling platform — one that brings together the many layers of Orange County’s open spaces while inviting visitors to explore, connect, and care for the land.
Through thoughtful design and intuitive user experience, the site creates pathways to strengthen our connection to nature. It showcases the beauty and variety of the region’s parks, while emphasizing the shared mission to preserve and protect natural spaces, connect people to nature, and promote responsible recreation.
Design with purpose.
Our visual design is playful, active, and engaging — capturing the spirit of outdoor exploration and community connection. A bright, nature-inspired palette, approachable typography, and immersive photography create an energetic tone, while clear navigation and playful interactions make discovery feel effortless. The cohesive branding unites diverse parks and partners under one visual system, balancing consistency with flexibility to reflect the variety of landscapes.
Connecting people to parks.
In establishing a unified digital identity for NROC, the platform creates a seamless experience across multiple parks and partner agencies. Visitors can easily discover new destinations, plan their visits, and learn about recreational opportunities — all within a design system that reinforces stewardship and a collective sense of belonging to Orange County’s natural landscapes.
