Discover the untamed spirit of the West.
Wyoming Whiskey
Bringing the world of rugged luxury to life through rich visuals and storytelling to showcase the landscapes, people, and lifestyle of Wyoming’s most iconic and remote spaces.
Visit the SiteMade of Wyoming
Wyoming Whiskey has unique story to tell about the place, the people and the craft behind the untamed and legendary spirit of the west. We worked with the team at Edrington to build a structure and user flow to guide the customer to discover new brand stories based on where they are at in their journey – from Awareness, Consideration, Conversion to Loyalty. Through a modern, engaging site experience, we focused on the distinctive connection to place through an authentic Wyoming representation of land, craft and spirit,
Experience rugged luxury.
With a layered content approach, we appealed to the unique needs of various audience members – while remaining focused on accessibility and the overall customer experience and impression. Expanding the brand’s visual design language and developing top shelf photography and video assets, we balanced a strong emotional pull with meaningful, functional content throughout the site.
Our intention was to capture the Made of Wyoming essence and create a seamless blend between the wildness of the land and the comfort of enjoying the experience to represent the brand’s Rugged Luxury ethos.
Our goal from the start was to evoke a wanderlust that inspires adventure and connection to Wyoming’s open spaces, while elevating the iconic whiskey through a powerful new brand experience.
Crafted by nature’s extremes.
Beyond rethinking the digital experience for the website, TMBR was tasked to develop the content and tools to bring the brand campaign of Wide Open Spaces to life. To elevate their brand story, we forged a more emotional connection grounded in the place, the people and its spirit. Each of their new National Parks releases were centered on two legendary Yellowstone locations – Old Faithful and Mammoth Hot Springs.
A place of bold inspiration.
At the heart of the new website, the product page brings the Wide Open Spaces campaign to life through a dynamic and immersive experience. It blends the emotional resonance of the brand and its Wyoming roots with interactive product education and exploration. As users engage with the page, they’re naturally guided toward deeper storytelling and additional content across the site.
Mix up something memorable.
TMBR also developed a comprehensive cross-platform toolkit spanning digital advertising, in-store experiences, print ads, and social media. Together, these elements added a rich layer of engagement that amplified the Wide Open Spaces product release and campaign.
