Carry the Legacy.
Osprey 50th Anniversary
Celebrating Osprey’s 50-year heritage of innovation, community, and adventure, while looking toward the future of the brand.
Visit the SiteThe 50th Anniversary landing page invites users to join in the celebration by exploring past archives and future innovation.
Strong video and imagery sets the tone for campaign on the landing page and intuitive UI invites exploration of product technology and features. An immersive timeline shares key milestones from Osprey’s history all focused on key innovators and the story of the Osprey community.
Letting legacy guide the future.
An interactive timeline brings inspiration from the archives to the forefront of the campaign landing page, allowing users to explore 50 years of innovation and adventure.
Delivering a scalable design system.
TMBR executed the campaign identity beyond the landing page to a full suite of deliverables to support Osprey’s year-long campaign plan, including video graphics and animations, social media templates, print ads, point-of-sale materials and physical trade show collateral. Our goal with each of these materials was to deliver the campaign with consistency, but tailor the content and application of the visual identity to meet the unique needs of each different channel. Along with these deliverables, the identity toolkit provided by TMBR allowed Osprey to consistently execute across all their needs.
